The In-Store Sports Network is made up of over 25,000 monitors in more than 2,000 Foot Locker, FootAction and Champs Sports retailers. The sound at each location is turned up loud to bring in foot traffic into this primarily mall based network. About 60% of the traffic is young men that are tough to reach, and according to Nielsen they not only come into the store—they watch the network.

Recall of ISSN ad messages are high because the network speaks directly to today's active, sports-lifestyle consumer and it reaches them while captive in the store—nobody is zapping, fast forwarding or leaving the room when your message is airing. Messages on our air can range from traditional :30 TV spots to longer form content, custom billboards, or our newest feature—theme months. And because the network is mall based, most of our viewers shop immediately after they leave the store.

The In-Store Sports Network is national, reaching over 200 DMA’s. More than one-third of the stores are in the top ten markets, and over half of the stores are in the top 25 markets. A nationwide buy is efficient against our core targets and for a premium, custom network buys can be created that are retailer specific, hot zip codes, urban vs. suburban audiences, etc.

The network is Nielsen measured so that specific demographic information can be provided on request. All advertisers get a thorough compliance report upon completion of their ad flight.

For more information, contact:
Jesse London at MediaPlace Advertising Sales
212.631.9800 x202