MediaPlace offers mulit-platform advertising inside the Ringling Bros. and Barnum & Bailey Circus, America’s premier live family entertainment venue.

Live media puts ads and the actual product in front of an audience at several different times and touch points throughout the circus. Media includes TV spots on a giant 25’ screen before a captive audience, sampling (samples handed out by actual performers), high-tech signage, ads in the program, and live Ringmaster announcements. For the first time ever advertisers can be woven directly into the scripts of the show so that your brand will become part of the performance. And this media is delivered with the standards that you would expect from a 135-year-old traveling production—flawlessly.

We brought this product to market at a time when advertisers are finding out more than ever that experiential marketing or content integration offers a more powerful ad impression and generates a more intense customer relationship than just electronic media and commercials.

The Family target is a unique one. Many media platforms offer the ability to reach women, men or kids, but very few offer the ability to reach Mom, Dad and the Kids at the same time. While we often hear that television is still not providing enough family programming, we do know that the family enjoys the circus together, not apart. And when we say enjoy we mean enjoy…everybody smiles at the circus—the audience is extremely receptive.

The Circus tours all year and visits over 85 cities. Advertisers can buy by flight date or city stop depending on goals.

For more information, contact:
Jesse London at MediaPlace Advertising Sales
212.631.9800 x202